It all adds up

It all adds up •

At the ATP, I work closely with the social media team to create reactive, informative, and visually engaging content that elevates the brand across our owned channels. Below is a handpicked selection of my favourites from our ‘It all adds up’ brand campaign.

2024-2025

ATP is the global governing body of men’s professional tennis. We entertain a billion fans and showcase the game's greatest players on its greatest stages.

The ATP Tour sees players battle for titles across more than 60 tournaments in 30 countries each season. All roads lead to the Nitto ATP Finals, our prestigious season finale held in Turin, Italy. Featuring only the season’s best 8 singles players and doubles teams, the tournament sees the crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis.