Under Armour Makes You Better

I worked with Under Armour, Sports Direct and two major fitness influencers, Alex Crockford & Sophie Grace-Holmes, in a retail campaign for Under Armour’s ever-popular core range of sportswear. I designed artwork for installation across 450 Sports Direct stores across the UK and web assets for SportsDirect.com

Project: 2019
Client: Sports Direct
Agency: DINK
Photography: Will Cornelius