Luke Barclay
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The Warm Up

The Warm Up - Sports Direct Football

 
 

The Warm Up

A pre-season boot camp hosted by Sports Direct Football gave me the opportunity to design the core visuals for the campaign across social, print & OOH. Over 3 days Sports Direct Football invited 15 of YouTube's biggest football influencers to be put through their paces by Nike master trainer, Jamie Velocity. The campaign consisted of 3 stages, The Kit Out, the Tune Up and The Test.

www.instagram.com/sportsdirectfootball

 
 

Project: Summer 2017