The Warm Up
A pre-season boot camp hosted by Sports Direct Football gave me the opportunity to design the core visuals for the campaign across social, print & OOH. Over 3 days Sports Direct Football invited 15 of YouTube's biggest football influencers to be put through their paces by Nike master trainer, Jamie Velocity. The campaign consisted of 3 stages, The Kit Out, the Tune Up and The Test.
Project: Summer 2017