PUMA x fC herzo
With a long-intertwined history behind them, PUMA and 1.FC Herzogenaurach joined forces to produce a new collection inspired by their shared hometown. I fronted the whole digital design experience for the PUMA x FC Herzo Collection which was exclusive to Pro:Direct Select. My objective was to showcase the collection through Pro:Direct Select’s online channels. In order to achieve this I designed a responsive lookbook featuring photography from our in-house photographers which was shot in Herzogenaurach Old Town. In addition to online content, I designed bespoke wristbands, cups and a booklet which was handed out at the launch event at Pro:Direct’s LDN19 store with Hector Bellerin as the special guest.